{"product_id":"backcountry-beef-single-display-carton-12-bars","title":"Backcountry Beef Single Display Carton (12 bars)","description":"\u003cp data-start=\"178\" data-end=\"244\"\u003eHearty, meat-first fuel designed for strong in-store sell-through.\u003c\/p\u003e\n\u003cp data-start=\"246\" data-end=\"516\"\u003eBackcountry Beef is built for dogs who go hard and need real fuel to match. Made with beef and pumpkin, it delivers a rich, high-reward treat that supports muscle strength, endurance, and digestive health—making it an easy add-on for active dog owners shopping in-store.\u003c\/p\u003e\n\u003cp data-start=\"518\" data-end=\"682\"\u003eThe bold flavour profile drives trial and repeat purchase, while the clean ingredient deck (no fillers) aligns with what today’s customers are actively looking for.\u003c\/p\u003e\n\u003cp data-start=\"684\" data-end=\"921\"\u003eEach bar is individually wrapped in a resealable, pocket-friendly format that keeps things clean on the move. Breaks cleanly into shareable bites—ideal for grab-and-go merchandising at cash or alongside leashes, treats, and outdoor gear.\u003c\/p\u003e\n\u003cp data-start=\"923\" data-end=\"1017\"\u003eShips in display-ready 12-pack cartons for immediate shelf placement and strong visual impact.\u003c\/p\u003e\n\u003cp data-start=\"1019\" data-end=\"1053\"\u003eMade in Canada | 2-year shelf life\u003c\/p\u003e","brand":"FRAPS Institute for Adventure Dogs","offers":[{"title":"Default Title","offer_id":49168786391282,"sku":null,"price":41.88,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/6804\/0434\/files\/beeflifestyle2.jpg?v=1775605768","url":"https:\/\/www.fraps.ca\/products\/backcountry-beef-single-display-carton-12-bars","provider":"FRAPS Institute for Adventure Dogs","version":"1.0","type":"link"}