{"product_id":"initial-order-special-surf-turf-master-case","title":"LAUNCH SPECIAL - Surf \u0026 Turf Master Case (6x 12-pack display cartons) - Trailhead Order","description":"\u003cp data-start=\"86\" data-end=\"110\"\u003eStart strong. Sell fast.\u003c\/p\u003e\n\u003cp data-start=\"112\" data-end=\"374\"\u003eThe Trailhead Order is the easiest way to bring FRAPS into your store with a complete, ready-to-merchandise setup. This mixed pack includes 3 Backcountry Beef and 3 Wild Salmon display cartons, giving customers variety while maximizing trial and repeat purchase.\u003c\/p\u003e\n\u003cp data-start=\"376\" data-end=\"587\"\u003eBuilt for active dog owners, FRAPS bars are meat-first, high-reward, and designed for the adventure occasion. The resealable, pocket-friendly format makes them a natural add-on at cash or alongside outdoor gear.\u003c\/p\u003e\n\u003cp data-start=\"589\" data-end=\"672\"\u003eEach carton arrives display-ready for immediate shelf placement. No setup required.\u003c\/p\u003e\n\u003cp data-start=\"674\" data-end=\"790\"\u003eWhat’s included\u003cbr data-start=\"689\" data-end=\"692\"\u003e3 × Backcountry Beef (12 bars per carton)\u003cbr data-start=\"733\" data-end=\"736\"\u003e3 × Wild Salmon (12 bars per carton)\u003cbr data-start=\"772\" data-end=\"775\"\u003e72 bars total\u003c\/p\u003e\n\u003cp data-start=\"792\" data-end=\"976\"\u003eWhy it works\u003cbr data-start=\"804\" data-end=\"807\"\u003eProven flavour mix drives trial\u003cbr data-start=\"838\" data-end=\"841\"\u003eStrong repeat purchase from high-reward format\u003cbr data-start=\"887\" data-end=\"890\"\u003eEasy grab-and-go add-on item\u003cbr data-start=\"918\" data-end=\"921\"\u003eMerchandises seamlessly at cash or in the outdoor set\u003c\/p\u003e\n\u003cp data-start=\"978\" data-end=\"1057\"\u003eTrailhead pricing (launch offer)\u003cbr data-start=\"1010\" data-end=\"1013\"\u003e$225 CAD for all 6 cartons\u003cbr data-start=\"1039\" data-end=\"1042\"\u003e$3.12 per bar\u003c\/p\u003e\n\u003cp data-start=\"1059\" data-end=\"1139\"\u003eDesigned to support 55%+ retail margins at standard MSRP\u003cbr data-start=\"1115\" data-end=\"1118\"\u003eBest pricing. Period.\u003c\/p\u003e","brand":"FRAPS Institute for Adventure Dogs","offers":[{"title":"Default Title","offer_id":49108983349490,"sku":null,"price":225.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/6804\/0434\/files\/SURF_TURF.jpg?v=1776270057","url":"https:\/\/www.fraps.ca\/products\/initial-order-special-surf-turf-master-case","provider":"FRAPS Institute for Adventure Dogs","version":"1.0","type":"link"}