$1 bar. All proceeds to WAG Whistler.
Spend $50.00 to get free shipping

  • Backcountry Beef Master Case (6x 12-pack display cartons)
  • Backcountry Beef Master Case (6x 12-pack display cartons)
  • Backcountry Beef Master Case (6x 12-pack display cartons)
  • Backcountry Beef Master Case (6x 12-pack display cartons)
  • Backcountry Beef Master Case (6x 12-pack display cartons)
  • Backcountry Beef Master Case (6x 12-pack display cartons)
  • Backcountry Beef Master Case (6x 12-pack display cartons)
  • Backcountry Beef Master Case (6x 12-pack display cartons)

Backcountry Beef Master Case (6x 12-pack display cartons)

BREAKABLE DOG TREAT BAR

Retail partner access

Wholesale account required

This case is reserved for approved wholesale customers. Sign in with the customer account connected to your company.

Log in to buy wholesale Apply for an account →

Hearty, meat-first fuel designed for strong in-store sell-through.

Backcountry Beef is built for dogs who go hard and need real fuel to match. Made with beef and pumpkin, it delivers a rich, high-reward treat that supports muscle strength, endurance, and digestive health—making it an easy add-on for active dog owners shopping in-store.

The bold flavour profile drives trial and repeat purchase, while the clean ingredient deck (no fillers) aligns with what today’s customers are actively looking for.

Each bar is individually wrapped in a resealable, pocket-friendly format that keeps things clean on the move. Breaks cleanly into shareable bites—ideal for grab-and-go merchandising at cash or alongside leashes, treats, and outdoor gear.

Ships in display-ready 12-pack cartons for immediate shelf placement and strong visual impact.

Made in Canada | 2-year shelf life
Protein Rich

  • Pocket-Friendly & Clean-Breaking

  • Animal-Protein Based & Human-Grade

  • Alma Approved & Canadian Made

  • 2% For The Tails: Learn More

The bar that breaks clean for the trail partner who’s with you for every vertical metre.

Simple, Good ingredients

  • Beef

  • Beef Lung

  • Pumpkin

  • Honey

  • Flaxseed

  • Bovine Collagen

  • Green Lipped Mussel

  • Rosemary

Alma Approved

Meet Our Chief Exploration Officer.

Inspired by Alma (our Chief Exploration Officer) FRAPS Insitute turns summit snacks and trailhead bribes into a clean, portable ritual.

Learn More

From Our Field Team

FAQ

Find the most frequently asked questions below.

  • FRAPS is the Institute for Adventure Dogs — clean, functional fuel crafted for trail-ready pups who hike, run, roam, and FRAP.

  • FRAPS is acronym from the veterinary world and is the technical term for a dog "zoomie". FRAPS stands for Frenetic Random Activity Periods.

  • Dogs burn differently outdoors. We design for portability, digestibility, and functional support so your dog feels great from trailhead to summit.

  • They’re functional treats — adventure fuel. Not a full meal, but a clean boost before, during, or after activity.

  • If your dog doesn’t love their FRAPS bar on an adventure, we’ll make it right with a refund or replacement. No hassles.

  • Meat-first, air-dried adventure treats — simple, species-appropriate, and high-reward.

  • Every bar stays good for 2 years from the production date. Whether you're stocking the truck for a full season or loading up before a basecamp trip, you've got plenty of time to fuel through them. Store in a cool, dry place and you're set.