That explosive, joyful, slightly chaotic energy of a happy dog. We call it a FRAP—a Frenetic Random Activity Period. We wanted to bottle that feeling. To create a clean, honest, adventure-ready snack worthy of the dogs who inspire us to go further.
Meet Alma, Our Chief Exploration Officer.
Alma is FRAPS' original trail tester and the real boss. A brindle rescue from Mexico, she traded sidewalks for ridgelines, singletrack, and skintracks. Her standards are high, her energy is infectious, and her palate is discerning. FRAPS exists because we wanted to make a summit snack as good as she is.
Meet Alan & Becca
Alan | Co-Founder & Head of 2-Legged Affairs
After founding and exiting his last company, Rally Beer, Alan traded the boardroom for the backcountry. Living in Squamish, he applied the same rigor and focus he used at Rally to dog nutrition. He believes that if you track your own macros and obsess over your own gear, you should do the same for your dog.
Current Obsession: Perfecting the "pocket-breakability" ratio of our latest batch.
Becca | Co-Founder & Alma's Mom
Becca believes adventure is a daily ritual, and Alma makes sure it happens, rain or shine. A lawyer by training, she is the self-proclaimed FRAPS’ Chief Compliance Officer, despite sharing her life with a dog who is a total rebel without a cause. She loves a good climb, but her favourite part of the adventure is the shared effort, silliness, laughter, and the fun that comes from doing it all together with Alma and friends.
Favourite trail: Anything that goes up UP UP!
Our mission
FRAPS exists to fuel and inspire the adventures you share with your dog — crafting clean, portable nutrition for trail days, road trips, and every moment that moves you both.
our values
GIVE A FRAP
We care — fully and unapologetically. From ingredients to impact, we choose what’s better for dogs, our community, and the trails we love.
EVERY DOG DESERVES A HOME
Adventure shouldn’t be exclusive. Through 2% for the Tails, we help rescue dogs find safety, dignity, and families who’ll take them exploring.
INSPIRE ADVENTURE
We exist to spark more shared miles outside. FRAPS is built to own the adventure occasion, helping dogs and their humans explore more, roam further, and live bigger together.
PROTECT OUR PLAYGROUND
The outdoors is our home base — and our responsibility. We support trail stewardship, low-impact production, and keeping wild spaces wild for the next adventure.
FUEL FOR YOUR BEST FRIEND
Clean, functional nutrition crafted to power the dog who’s always by your side — on the trail, at the summit, or waiting by the door for what’s next.
A Better Bar for Your Best Buddy.
We looked for a trail snack for Alma that matched the quality of our own gear: clean, functional, and purpose-built. We couldn't find it. So we made it.
-
Clean Ingredients
Human-grade, plant-based fuel. Just simple ingredients you can pronounce, like banana, yam, chia, and Vancouver Island peanut butter. No fillers, no mysteries.
-
Adventure-Ready Format
A pocket-friendly bar that breaks clean. No more greasy pockets or a backpack full of crumbs. Just a simple, shareable reward for the trail.
-
Performance Mindset
Designed to be a quick, digestible snack that mirrors human sports nutrition rituals. It’s the perfect reward for a big climb or a long day on the skintrack.
-
More Than Just a Treat.
We believe the world is better with more happy dogs on wild trails. That’s why 2% of every sale goes to our 2 for the Tails program, supporting dog rescue, adventure access, and community projects.More Than Just a Treat.
We believe the world is better with more happy dogs on wild trails. That’s why 2% of every sale goes to our 2 for the Tails program, supporting dog rescue, adventure access, and community projects.
Ready to Hit the Trail?
Thanks for reading about our story. Now, let's go make some stories of our own. Reward the wanderer and join our community of adventure dogs and their people.
