It comes down to the occasion. Most treats are designed for the kitchen floor; FRAPS are designed for the mountain top. We use a bar format that is pocket-friendly and breaks cleanly, so owners can reward the wanderer without the mess. Plus, our branding speaks directly to the "Strava-tracking" outdoor enthusiast.

We use simple, functional ingredients you can stand behind. Our bars are made with real proteins (like wild salmon and beef) or plant-based inputs like oats, seeds, and fruit, with no fillers or artificial additives. Every recipe is built for performance, shelf stability, and clean labeling.

Our customers are active dog parents who view their pets as partners in adventure. They invest in premium gear for themselves (think Arc'teryx or Patagonia) and seek that same quality for their dogs. They aren't looking for a cheap snack; they are looking for a shared ritual.

FRAPS bars are packaged in durable, outdoor-ready wrappers that look right at home next to human energy bars. They are available in retail-ready caddies designed for easy merchandising on shelves or point-of-sale counters.

We strive to be accessible to independent boutiques and large outdoor retailers alike. Reach out via the form above, and we can discuss a starting order that works for your volume.

We'd love to hear from you! Reach out to wholesale@fraps.ca and we'll get our paws to work!