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Stock the Adventure.

FRAPS isn’t just another biscuit in the aisle; we are defining a new category: Adventure Dog Nutrition.

Your customers are already buying energy bars, hydration, and technical gear for themselves. They want the same performance mindset for their canine co-pilots. FRAPS offers a premium and pocket-friendly reward designed specifically for the trailheads, summits, and skintracks your customers live for.

Frequently Asked Questions

Find the most frequently asked questions below.
  • It comes down to the occasion. Most treats are designed for the kitchen floor; FRAPS are designed for the mountain top. We use a bar format that is pocket-friendly and breaks cleanly, so owners can reward the wanderer without the mess. Plus, our branding speaks directly to the "Strava-tracking" outdoor enthusiast.

  • We keep it simple and human-grade. Our core recipe includes banana, yam, chia seeds, and Vancouver Island peanut butter. They are plant-based, allergen-friendly, and free from the fillers found in mass-market treats.

  • Our customers are active dog parents who view their pets as partners in adventure. They invest in premium gear for themselves (think Arc'teryx or Patagonia) and seek that same quality for their dogs. They aren't looking for a cheap snack; they are looking for a shared ritual.

  • FRAPS bars are packaged in durable, outdoor-ready wrappers that look right at home next to human energy bars. They are available in retail-ready caddies designed for easy merchandising on shelves or point-of-sale counters.

  • We strive to be accessible to independent boutiques and large outdoor retailers alike. Reach out via the form above, and we can discuss a starting order that works for your volume.

  • Use this text to share the answer to the question with your customers.

Get To know the team behind fraps