$1 bar. All proceeds to WAG Whistler.
Spend $50.00 to get free shipping

  • Wild Salmon Single Display Carton (12 bars)
  • Wild Salmon Single Display Carton (12 bars)
  • Wild Salmon Single Display Carton (12 bars)
  • Wild Salmon Single Display Carton (12 bars)
  • Wild Salmon Single Display Carton (12 bars)
  • Wild Salmon Single Display Carton (12 bars)

Wild Salmon Single Display Carton (12 bars)

BREAKABLE DOG TREAT BAR

Retail partner access

Wholesale account required

This case is reserved for approved wholesale customers. Sign in with the customer account connected to your company.

Log in to buy wholesale Apply for an account →

Built for the adventure retail floor.

Our display-ready carton includes 12 Wild Salmon FRAPS bars, designed to sit at cash, with Ruffwear, or in high-traffic impulse zones. Strong visual presence, clean merchandising, and a format that’s easy for staff to understand and recommend.

Each bar is a meat-first, high-reward treat made with wild Pacific salmon sourced from Vancouver Island. Naturally rich in omega-3s to support joint health, mobility, and recovery for active dogs.

Why it works in-store:

  • High-velocity impulse item at $6.99 MSRP per bar
  • Adventure/outdoor positioning resonates beyond traditional pet
  • Clean ingredients, no fillers
  • Breaks cleanly = easy trial + repeat purchase
  • Resealable, pocket-friendly format customers immediately “get”

Details:

  • 12 x 50 g bars per display carton
  • 6 display cartons per master case
  • MSRP: $6.99 per bar
  • Special margin of 52%
  • Shelf life: 24 months
  • Made in Canada

Merchandising tip: place near checkout or alongside leashes, harnesses, and trail accessories for best sell-through.
Alma's High-5!

  • Pocket-Friendly & Clean-Breaking

  • Animal-Protein Based & Human-Grade

  • Alma Approved & Canadian Made

  • 2% For The Tails: Learn More

The bar that breaks clean for the trail partner who’s with you for every vertical metre.

Simple, Good ingredients

  • Wild Salmon

  • Pumpkin

  • Honey

  • Flaxseed

  • Marine Collagen

  • Green Lipped Mussel

  • Rosemary

Alma Approved

Meet Our Chief Exploration Officer.

Inspired by Alma (our Chief Exploration Officer) FRAPS Insitute turns summit snacks and trailhead bribes into a clean, portable ritual.

Learn More

From Our Field Team

FAQ

Find the most frequently asked questions below.

  • FRAPS is the Institute for Adventure Dogs — clean, functional fuel crafted for trail-ready pups who hike, run, roam, and FRAP.

  • FRAPS is acronym from the veterinary world and is the technical term for a dog "zoomie". FRAPS stands for Frenetic Random Activity Periods.

  • Dogs burn differently outdoors. We design for portability, digestibility, and functional support so your dog feels great from trailhead to summit.

  • They’re functional treats — adventure fuel. Not a full meal, but a clean boost before, during, or after activity.

  • If your dog doesn’t love their FRAPS bar on an adventure, we’ll make it right with a refund or replacement. No hassles.

  • Meat-first, air-dried adventure treats — simple, species-appropriate, and high-reward.

  • Every bar stays good for 2 years from the production date. Whether you're stocking the truck for a full season or loading up before a basecamp trip, you've got plenty of time to fuel through them. Store in a cool, dry place and you're set.