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Pocket-Friendly & Clean-Breaking
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Animal-Protein Based & Adventure Ready
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Local & Canadian Made
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No Fillers or Preservatives
Nothing was purpose-built for the hard-working dog. Until Wild Lines arrived.
Every other product in the adventure dog space was designed for training, boarding, or the kitchen. Not the trail. Not the summit. Not the pocket of a jersey 10km into a singletrack ride.
Wild Lines bars are the first bar-format adventure fuel built specifically for that occasion, and the first product from The FRAPS Institute for Adventure Dogs.
Here’s what every other product gets wrong.
The dog treat aisle is full of products designed for training classes, vet waiting rooms, and kitchen counters. FRAPS Wild Lines bars are the first built specifically for the trail. Here’s the difference.
What you've been using
Milk-Bone & Generic Biscuits
Glycerine listed in the first three ingredients. Wheat flour as the base. Not designed for a working dog at elevation.
Training Treats
Made for a kitchen counter, not a summit. Crumble in your pack. Designed for repetition drills, not 30km ridge lines.
The Zip-Lock Bag
Stopped sealing on day one. You've been pinching it shut since. Crumbs in every pocket.
Grocery Store "Trail Treats"
Made by people who've never been on trail with a dog. Artificial preservatives. Ambiguous sourcing. Long shelf life for a reason.
The FRAPS way
Animal Protein First. Always.
No glycerine, no synthetic fillers. Real protein drives every bar, Wild Pacific Salmon or Beef. First ingredient, every time.
Bar Format Built for the Trail
Breaks clean into portions you control. No crumble. No waste. A bar designed to hold up for the occasion.
Resealable Zipper That Actually Seals
Opens with one hand at altitude. Closes between portions. Seals after. Every time.
Human-Grade · Vet-Approved · Animal Nutritionist Formulated
The same standard you apply to your own nutrition, applied to what your trail partner eats at the summit.
Wild Lines bars: Built for adventure. Built clean.
Bar Format
Breaks into clean portions. Works at the summit, not just at home.
Pocket-Friendly
Fits a jersey pocket, hip pack, or jacket. Not a zip-lock in a drawstring bag.
Animal Protein First
Real protein as the first ingredient. No glycerine, no fillers.
Resealable Zipper
Opens and closes on trail. Seals between portions. Every time.
Shelf-Stable
No ice packs. No refrigeration. Ready when the day is longer than planned. 2 year shelf life.
Adventure Ready
Vet-approved. Animal nutritionist formulated.
SIMPLE, GOOD INGREDIENTS. No Fillers.
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WILD SALMON
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PUMPKIN
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HONEY
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FLAXSEED
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GREEN LIPPED MUSSEL
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BEEF
Wild Salmon
Protein Profile
Wild Pacific SalmonMarine Collagen
Omega-3 rich. Coastal sourced. Joint support and trail recovery.
22%
Protein
16%
Fat
5%
Fibre
22%
Moisture
Backcountry Beef
Protein Profile
BeefBeef LungBovine Collagen
Dense protein. Whole-animal nutrition. Built for big days and bigger appetites.
19%
Protein
14%
Fat
7%
Fibre
22%
Moisture
Trail-tested. Alma-approved.
Alma was the original taste-tester of Wild Lines bars.
Not in a kitchen. On a trail in Squamish, BC.
"She ran the full ridge and came back wagging. That's all the review I needed."
Kelly M. — Sea to Sky trail crew
Free shipping
Vet-approved
Adventure Ready
Animal nutritionist formulated
Simple, good ingredients
This is the best deal
FRAPS will ever offer.
Field Team members who join before the Founding Window opens get 45 days of exclusive access to three things that disappear when the window closes.
Buy One Get One Free
6-pack or 12-pack. Mix and match.
Free Shipping on All Orders
No minimum. Only for 45 days.
Lock In Your Price Forever
$32.99/6-pack or $59.99/12-pack.
BOGO — Buy One, Get One Free
Buy one 6-pack or 12-pack of Wild Lines bars, get one free. Mix Wild Pacific Salmon and Backcountry Beef however you like. A great way to try our bars and experience the FRAPS difference.
Free Shipping on All Orders
We're so confident you'll love FRAPS bars, that every Wild Lines order ships free during the event. No minimum. No exceptions. But, we won't do this for long.
Founding Subscriber Price Lock
Get 15% off forever. You'll get the opportunity to lock in your subscription price forever. $32.99/6-pack or $59.99/12-pack, permanently locked as long as you stay subscribed.
After 45 days, the window closes. The BOGO, the free shipping, and the price lock all go away forever. Field Team status is yours to keep. The offer is not.
Got Questions?
We've got answers.
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They're functional treats — adventure fuel. Not a full meal, but a clean boost before, during, or after activity. Think of them the way you think about your own trail nutrition.
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If your dog doesn't love their FRAPS bar on an adventure, we'll make it right with a refund or replacement. No hassles.
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Dogs burn differently outdoors. We design for portability, digestibility, and functional support so your dog feels great from trailhead to summit.
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FRAPS is the Institute for Adventure Dogs — clean, functional fuel crafted for trail-ready pups who hike, run, roam, and FRAP.
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FRAPS stands for Frenetic Random Activity Periods — the veterinary term for a dog zoomie. We wanted to bottle that energy.
Ready to fuel the next adventure?
Join the founding list and get early access.
BOGO free + free shipping. Limited time.
No commitment. Just better fuel.
We know your dog is going to love their FRAPS bars. But, if they don't, we'll make it right with a refund or replacement. No hassles.
