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  • Trailhead Order - Initial Store Order Only (Surf & Turf Master Case, 6x 12-pack display cartons)
  • Trailhead Order - Initial Store Order Only (Surf & Turf Master Case, 6x 12-pack display cartons)
  • Trailhead Order - Initial Store Order Only (Surf & Turf Master Case, 6x 12-pack display cartons)
  • Trailhead Order - Initial Store Order Only (Surf & Turf Master Case, 6x 12-pack display cartons)
  • Trailhead Order - Initial Store Order Only (Surf & Turf Master Case, 6x 12-pack display cartons)
  • Trailhead Order - Initial Store Order Only (Surf & Turf Master Case, 6x 12-pack display cartons)
  • Trailhead Order - Initial Store Order Only (Surf & Turf Master Case, 6x 12-pack display cartons)

Trailhead Order - Initial Store Order Only (Surf & Turf Master Case, 6x 12-pack display cartons)

BREAKABLE DOG TREAT BAR

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Initial store order only. One Trailhead Order per store location, on that store's first order with FRAPS. Not available for reorders. Running more than one store? Each location gets its own Trailhead. Opening a new location? Email alan@fraps.ca and we'll add it.

Start strong. Sell fast.

The Trailhead Order is the easiest way to bring FRAPS into your store with a complete, ready-to-merchandise setup. This mixed pack includes 3 Backcountry Beef and 3 Wild Salmon display cartons, giving customers variety while maximizing trial and repeat purchase.

Built for active dog owners, FRAPS bars are meat-first, high-reward, and designed for the adventure occasion. The resealable, pocket-friendly format makes them a natural add-on at cash or alongside outdoor gear.

Each carton arrives display-ready for immediate shelf placement. No setup required.

What’s included
3 × Backcountry Beef (12 bars per carton)
3 × Wild Salmon (12 bars per carton)
72 bars total

Why it works
Proven flavour mix drives trial
Strong repeat purchase from high-reward format
Easy grab-and-go add-on item
Merchandises seamlessly at cash or in the outdoor set

Trailhead pricing (launch offer)
$225 CAD for all 6 cartons
$3.12 per bar

Designed to support 55%+ retail margins at standard MSRP
Best pricing. Period.
SURF & TURF

  • Pocket-Friendly & Clean-Breaking

  • Animal-Protein Based & Human-Grade

  • Alma Approved & Canadian Made

  • 2% For The Tails: Learn More

The bar that breaks clean for the trail partner who’s with you for every vertical metre.

Simple, Good ingredients

  • Beef

  • Wild Salmon

  • 5 stars: 6 (100%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
E
Emily Christie

A quality treat for your pups, beautiful packaging, Canadian product that is easy to order and was delivered right away! A great addition to our shop shelves.

Emily Christie review photo
R
Rex Dog Hotel + Spa

WE LOVE FRAPS! We recently brought FRAPS into our Dog Hotel and are excited to introduce this great product to our clients!

Rex Dog Hotel + Spa review photo Rex Dog Hotel + Spa review photo
S
Shayne van Haeften

Happy to stock a local product in our store!

M
Matt

These are literally flying off the shelf at our convenience store! It's not our first dog product, but the first treat that actually moves! Now, when is the next SKU dropping??

C
Customer

Love Fraps. Clean thoughful ingredients that is the perfect treat for your dogs. Fraps fills a gap in the treat market whether you are out on the trails or need a highly nurtritous treat for you best mate. Local company with great values. Highly reccommend trying Fraps out.

L
Loic Després

We have a big fan ! 🦮

Alma Approved

Meet Our Chief Exploration Officer.

Inspired by Alma (our Chief Exploration Officer) FRAPS Insitute turns summit snacks and trailhead bribes into a clean, portable ritual.

Learn More

From Our Field Team

FAQ

Find the most frequently asked questions below.

  • FRAPS is the Institute for Adventure Dogs — clean, functional fuel crafted for trail-ready pups who hike, run, roam, and FRAP.

  • FRAPS is acronym from the veterinary world and is the technical term for a dog "zoomie". FRAPS stands for Frenetic Random Activity Periods.

  • Dogs burn differently outdoors. We design for portability, digestibility, and functional support so your dog feels great from trailhead to summit.

  • They’re functional treats — adventure fuel. Not a full meal, but a clean boost before, during, or after activity.

  • If your dog doesn’t love their FRAPS bar on an adventure, we’ll make it right with a refund or replacement. No hassles.

  • Meat-first, air-dried adventure treats — simple, species-appropriate, and high-reward.

  • Every bar stays good for 2 years from the production date. Whether you're stocking the truck for a full season or loading up before a basecamp trip, you've got plenty of time to fuel through them. Store in a cool, dry place and you're set.