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  • Mrs. Alma's Diamondhead air freshener, carded
  • Packaging back
  • Diamondhead Scent felt disc
  • Mrs. Alma's Howe Sound air freshener, packaging front
  • Mrs. Alma's Howe Sound air freshener, packaging back
  • Howe Sound felt disc
  • Mrs. Alma's Car Air Freshener

Mrs. Alma's Car Air Freshener

Regular price $9.99
Unit price per

Clean scent for dirty dogs. A hanging car air freshener for the rig that hauls your adventure dog to the trailhead and back, mud and all. Two Sea to Sky scents, pick your side of the highway.

Diamondhead is the sunrise-side-of-the-mountain blend: warm, bright and a little wild. Alpine meadow after a hot afternoon, with none of the wet dog.

Howe Sound is the cool, salty, ocean-side blend: fresh sea air, cedar and a little morning fog rolling off the water. Smells like the drive down the 99 with the windows cracked.

  • Thick felt disc with black elastic hanging loop
  • Fits any rearview mirror, headrest or gear bag
  • Printed with Mrs. Alma's Original FRAPS label (yes, that is Alma, our chief product tester)
  • Comes carded in FRAPS Institute packaging, so it makes a solid stocking stuffer or trail-buddy gift

How to use: Hang freely. Keep off painted or plastic surfaces. Scent lasts roughly 3 to 4 weeks depending on how many windows-down days you get.

It started with the zoomies. Born in Squamish, BC, FRAPS Institute makes clean fuel and fresh gear for adventure dogs and the humans lucky enough to keep up.

clean scent for dirty dogs
Mrs. Alma's Diamondhead air freshener, carded

Mrs. Alma's Car Air Freshener

$9.99

Alma Approved

Meet Our Chief Exploration Officer.

Inspired by Alma (our Chief Exploration Officer) FRAPS Insitute turns summit snacks and trailhead bribes into a clean, portable ritual.