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  • FRAPS Wild Salmon 12-bar display carton, open with bars fanned
  • FRAPS Wild Salmon display carton, side view
  • FRAPS Wild Salmon and Backcountry Beef display cartons on a counter
  • FRAPS Wild Salmon bars
  • Wild Salmon Single Display Carton (12 bars)
  • Wild Salmon Single Display Carton (12 bars)
  • Wild Salmon Single Display Carton (12 bars)
  • Wild Salmon Single Display Carton (12 bars)
  • Wild Salmon Single Display Carton (12 bars)
  • FRAPS Wild Salmon and Backcountry Beef bars outside Alice + Brohm, Squamish
  • Dog taking a FRAPS Wild Salmon bar

Wild Salmon Single Display Carton (12 bars)

BREAKABLE DOG TREAT BAR

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Built for the adventure retail floor.

Our display-ready carton includes 12 Wild Salmon FRAPS bars, designed to sit at cash, with Ruffwear, or in high-traffic impulse zones. Strong visual presence, clean merchandising, and a format that’s easy for staff to understand and recommend.

Each bar is a meat-first, high-reward treat made with wild Pacific salmon sourced from Vancouver Island. Naturally rich in omega-3s to support joint health, mobility, and recovery for active dogs.

Why it works in-store:

  • High-velocity impulse item at $6.99 MSRP per bar
  • Adventure/outdoor positioning resonates beyond traditional pet
  • Clean ingredients, no fillers
  • Breaks cleanly = easy trial + repeat purchase
  • Resealable, pocket-friendly format customers immediately “get”

Details:

  • 12 x 50 g bars per display carton
  • 6 display cartons per master case
  • MSRP: $6.99 per bar
  • Special margin of 52%
  • Shelf life: 24 months
  • Made in Canada

Merchandising tip: place near checkout or alongside leashes, harnesses, and trail accessories for best sell-through.
Alma's High-5!

  • Pocket-Friendly & Clean-Breaking

  • Animal-Protein Based & Human-Grade

  • Alma Approved & Canadian Made

  • 2% For The Tails: Learn More

The bar that breaks clean for the trail partner who’s with you for every vertical metre.

Protein first. Then the Power 6.

One wild protein, then the six superfood binders that hold the bar together and do the glycerine's job without the glycerine.

Wild Salmon Single Display Carton

7 ingredients. That's the whole label.

Protein first

  • Wild SalmonWild Salmon

The Power 6

  • PumpkinPumpkin
  • HoneyHoney
  • FlaxseedFlaxseed
  • Marine CollagenMarine Collagen
  • Green Lipped MusselGreen Lipped Mussel
  • RosemaryRosemary

Guaranteed analysis

Crude protein 22% min
Crude fat 16% min
Crude fibre 5% max
Moisture 22% max

No glycerine. No fillers. Superfood binders: pumpkin, flaxseed, honey, green lipped mussel, collagen and rosemary.

  • 5 stars: 1 (100%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
H
Heidi Duchrow

My picky poodle absolutely loved them!

Heidi Duchrow review photo

Alma Approved

Meet Our Chief Exploration Officer.

Inspired by Alma (our Chief Exploration Officer) FRAPS Insitute turns summit snacks and trailhead bribes into a clean, portable ritual.

Learn More

From Our Field Team

FAQ

Find the most frequently asked questions below.

  • FRAPS is the Institute for Adventure Dogs — clean, functional fuel crafted for trail-ready pups who hike, run, roam, and FRAP.

  • FRAPS is acronym from the veterinary world and is the technical term for a dog "zoomie". FRAPS stands for Frenetic Random Activity Periods.

  • Dogs burn differently outdoors. We design for portability, digestibility, and functional support so your dog feels great from trailhead to summit.

  • They’re functional treats — adventure fuel. Not a full meal, but a clean boost before, during, or after activity.

  • If your dog doesn’t love their FRAPS bar on an adventure, we’ll make it right with a refund or replacement. No hassles.

  • Meat-first, air-dried adventure treats — simple, species-appropriate, and high-reward.

  • Every bar stays good for 2 years from the production date. Whether you're stocking the truck for a full season or loading up before a basecamp trip, you've got plenty of time to fuel through them. Store in a cool, dry place and you're set.